As World Cup 2010 begins digital publishers worldwide are preparing to serve audiences the latest coverage of the international soccer tournament. Daylife is excited to be powering World Cup content for more than 10 top publishers, including The Washington Post, Time Warner Cable’s Road Runner, SKY News, San Diego Union Tribune, TMZ’s TooFab, Dallas Morning News, The Toronto Star, Tonic, PRNewswire, and FourFourTwo. They’re using Daylife’s cloud publishing suite in unique ways.
After selecting a group, the user finds pop-up profiles of each participating country, as well the latest news feed and links to Daylife-powered team pages and schedules.
2. Over on The Toronto Star, the Daylife API is powering a complete section on the World Cup, complete with player profiles, team profiles, and the latest tweets, photos, videos, articles, blog posts and match results, integrated with their ad partners.
3. Our client PRNewswire has also launched a sleek new hub on the World Cup, complete with photo slideshows, news from the PR Newswire feeds, and Twitter mentions, using Daylife SmartSections.
4. SKY News has a stunning implementation of the Daylife API and Getty Images. They’ve created an interactive map of the world, featuring pop-up feeds of recent related photos from the soccer stadiums in South Africa.
SKY news has also integrated the Twitter stream from their World Cup correspondents into the interactive map, providing on-the-ground, up-to-the-minute coverage on the games. And that’s just the beginning – explore their site here.
5. Sign On San Diego, the digital version of the San Diego Union Tribune, has launched its own real-time World Cub hub, featuring the best of what Daylife Smart Sections has to offer, with SDUT content highlighted at the top of the page. In addition, they’re integrating game schedules, Getty Images photos, World Cup team pages, tweets, quotes, timelines, videos, articles and blog posts from the across the web.
Publishers interested in launching their own custom World Cup content still have time to add World Cup SmartGalleries.
And start getting ready for Wimbledon, the Tour de France, the US Open, the Commonwealth Games, the World Series, the Ashes. Publishers can contact Daylife to get started on their next hub.