Got HuffPost envy? Build your own.
In a look at Daylife and the economics of publishing, Content Nation author John Blossom asserts that a combination of instant aggregation, curation, and perspective is the winning formula in today’s media. But it isn’t easy. The breakneck speed of information on the web makes staying current – nevermind adding your brand’s unique insights – a constant struggle.
All of this translates to yet another burden on media business models. As Blossom argues, “it becomes harder…to respond rapidly enough to revenue-generating opportunities.”
Thankfully, there are a few successes. Blossom cites Huffington Post as mastering the unrelenting news churn by “whipping up special sections of content and links from a wide variety of sources focused on headline-grabbing topics wrapped with its own layer of editorial content from bloggers.”
How can cash-strapped publishers replicate HuffPost’s success?
He contends that Daylife’s services can help aspiring publishers reach attain a winning balance:
Enter Daylife, a content aggregation service which is evolving…to deliver through its Daylife Select service what you might call a HuffPost-in-a-box service that can enable publishers of all kinds to develop new and improved online content focused around specific topics rapidly…
…This type of rapid and effective content aggregation may help publishers to deploy focused publications with content from a wide variety of sources far more cost-effectively.
Daylife Select is a tool that lets publishers to create, customize, and integrate content portals on any topic using a point-and-click interface. It’s already used by publishers including USA Today, The Washington Post, and Newsweek to build portals like these in a few hours:
Ultimately, Blossom pushes publishers to take risks and respond to audience demand. He asserts that, “content brands that are willing to work actively through tools such as Daylife to aggregate whatever content works best for their audiences and their marketing partners most effectively wins the publishing game.”
The end result? Publishers “make the best of their native editorial resources far more efficiently.”
Read Content Nation author John Blossom’s full post at ContentBlogger.