Time Warner Cable — the nation’s second-largest cable provider with over 13 million subscribers — is now using Daylife to help power its Road Runner portal.
The Daylife API is helping the Road Runner team serve up more content– from articles to quotes to pictures– across a wide range of topics. And with the Daylife API, RR.com is delivering a timely, topical news experience that is complete and comprehensive.
“Where do you go if you need more content?”asks Daylife CEO Upendra Shardanand in the recent New York Observer feature, “The Aggregator That Newspapers Like.”
The piece looks at how Daylife is arming digital editors to “create information portals with fresh content that would normally take teams of writers to scribe and developers to design.” A major piece of “technology artillery” is publishing product Daylife Select, a point-and-click tool for content creation.
Writer Gillian Reagan cites NPR and Washington Post as Daylife Select clients. But she also highlights Daylife’s applications beyond the newsroom:
Every organization seems to need an online presence that keeps up with the real-time Web. Hiring a blogger to write a few posts isn’t enough anymore (or perhaps not in the budget). Whether a sports brand is looking for bios on baseball players or a pet store needs the latest articles on puppy nutrition, Daylife plans to be the go-to data aggregator for hire.