This week Forbes chief Lewis Dvorkin announced the roll out of a significantly redesigned Forbes 400, indicating that the rest of Forbes.com will eventually adopt the sleeker, more readable format.
Featuring America’s wealthiest individuals, the Forbes 400 list and billionaire profiles are now “less cluttered, have bigger headlines and a clearer hierarchy so you know what to click on and how to find stories and contributors,” according to Managing Editor Bruce Upbin.
As Upbin notes, Daylife is helping to power the new format with our SmartGalleries and Daylife API products. The profile for Bill Gates, America’s wealthiest individual, below, reveals the new design.
SmartGalleries is providing a lead image and photo gallery for every billionaire profile, and for certain profiles the Daylife API is helping Forbes integrate relevant external news stories with its original and hand-curated content.
The changes are part of Forbes’s goal of “making it easier for our online readers to navigate, read and share what they’re reading with their social circles.” Upbin says, “Forbes is moving to offer a new twist on traditional news and reference value.”
Daylife is thrilled to help power Forbes’s next steps. If you’d like to learn more about the tools powering the new Forbes 400, click here for an overview of Daylife’s products and technology.