The fusion of content and advertising
Jul 27, 2011
Workflow tools: Spiderscribe
Jul 27, 2011
Spiderscribe is a free, feature-rich, Flash-based mindmapping tool with a focus on collaboration and a nifty twist: the nodes can be attachments. Documents, images, and calendar entries can all be used as nodes. It’s not as powerful as other tools on the market (especially in terms of collaborative features) but it’s free, elegant, and does the job well.
Toronto Star is on a Daylife-fueled tear. They’re one of the first clients to put our new Publisher Suite to work, adding instant-on coverage timelines and photo galleries to their site. That’s on top of their recently-launched, topical Themes sections, each one so thoroughly media-packed that you could lose an afternoon clicking around any given one.
Media Stack for July 21, 2011
Jul 21, 2011
Google+ for content marketing Openview
Publishers and the Internet: A Changing Role? The Guardian
Publishing: Connect Content with Audience Fistfulayen
Turner Sports added a new Smart Galleries setup to their NCAA site, growing their roster of Daylife-powered sites.
We’re kicking off a new monthly feature wherein we introduce a teammate, ask them some probing questions, force them to find their least incriminating Facebook pictures for inclusion, etc.
We start with AJ Nelson, account manager and biz dev wunderkind. AJ is a serious athlete, absolutely loves his work, and is a fun and inspiring guy to have around. Also: sales linchpin. But let’s let him talk about him:
Quotes: Jay Rosen
Jul 20, 2011
“[Journalists] have to make use of new tools that give them more power, and open up creativity. And they have to create a more open professional culture, because their world is going to be disrupted again and again.”
From this Browser interview with Sophie Roell
Happy client: YourTango
Jul 14, 2011
“Daylife has made it very easy for our team to produce high quality, engaging photo galleries. As a result we are producing 5 times as many galleries as we had in the past.”
- Brian Kroski, Chief Digital Officer, YourTango
New client profile: I4U
Jul 14, 2011
I4U is a gadget news site with a twist. Actually, more than a twist – it’s a great concept and one that should suit a major portion of the gadget-buying (or merely -loving) public.
A different approach to gadget news
Technology is easy. Story is hard.
Jul 13, 2011
“We have to be future proofing our students. If you think that the ultimate goal for your project is a big screen movie or network television, then you’re already unemployed. If you think ‘I can put my media anywhere’, then you have a great future ahead of you, says Norman Holly in the interview.”
- Norman Hollyn, via Storytell.in