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Welcome to the Daylife blog and social space.

Daylifers love to post, vlog, tweet and update about
all things pubOS. We also like to brag on our clients’
accomplishments (and a few of our own).

Come visit any time! And start spreading the news.

Scoble has an intriguing post up today about the unconscious urge of consumers to make “safe” tech purchases, where “safe” is defined as “decisions that won’t make me look dumb”.

At Daylife we’re seeing firsthand the trend of publishers and content marketers adopting cloud services, in the process making technology decisions previously reserved for their IT departments. Now, we have a LOT of happy clients and if there’s any internal friction caused by this evolution, we aren’t privy to it. (Though there are good reasons to think that IT might lament all the sunk costs they may now have to write off, even as the advantages to their firms ultimately outweigh the losses.)

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Toasting the New YearIt’s always fun to do a little prognosticating as each new year approaches, so let it not be said that Daylife didn’t do some predicting of its own where 2012 is concerned. Here, then, are our predictions for the New Year:

The Internet Will Become Hyper Personalized

The massive maze of information known as the Internet will one day have its own apocalypse and be reborn as a new source of customized information similar to what we know as Apps today–essentially, your own highly personal internet.  2012 will be a decisive year in the move toward the personal Internet. This personalized Internet will allow users to create their own seamlessly integrated collection of education, information, entertainment, social environments and commerce experiences within a diverse range of hardware to be consumed however they choose, wherever they choose, whenever they choose. Guiding these experiences will Siri-like assistants and semantic algorithms that ensure only the right sorts of content is reaching any given user as it’s needed.

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If you go to Google.com and type “let it snow” in the search box, you’ll get a lovely little surprise: softly falling snow and an increasingly frosty window until all your search results are obscured. The frost is easily cleared by tapping the defrost button.

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Our client, Thomson Reuters has produced a wonderful “Year in Review” video that highlights the world’s biggest stories in 2011. As the year draws to a close, it’s a little amazing to contemplate all the truly captivating stories this year, from the Arab Spring to the summer wedding of Wills and Kate to the winter of Occupy Wall Street’s discontent.  Take a peak at the video and then head on over to their comprehensive recap of 2011:

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Facebook apps image

Our newest Publisher Suite Apps make it easier to enhance your site’s social sharing via Facebook. With these apps you can take advantage of Facebook’s social graph information right on your site, while managing them centrally as Daylife apps via the PubSuite dashboard. They also dynamically resize to fit any page or context.

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Increasingly, Daylife is working with major brands to create knowledge management platforms for use in company intranets and client extranets. To be honest, it wasn’t something we thought-up; rather, it was driven by client demand and we’ve learned a lot through our response to that demand.

Here’s some of what we’ve learned.  First, definitions.

What we’re calling knowledge management platforms is a stack of technologies that enable the creation and automation of information-rich, constantly updating Web destinations, typically found in intranets or extranets. They consist of curation and syndication capabilities; aggregation capabilities to automatically gather news and information from within a given organization; and capabilities to aggregate news and information from a variety of third-party sources (or, indeed, from a huge range of sources from all over the Web). When organized and presented via a portal or website, the information is used by company employees or customers to stay up-to-date and informed on a just-in-time / just-enough basis on company, industry and breaking news. It’s especially helpful to corporate executives, sales organizations, customer service departments, and research and marketing groups.

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