Lewis DVorkin at Forbes posted a great piece this morning on the nature – and future – of the page view as the key metric in digital publishing. His insights on what he calls (and I agree) the “tyranny” of the page view are worth reading, as are his thoughts on how we’ll all be able to move past it to more organic, accurate measurements.

Forbes has always been a great client and it’s great to see them – Lewis especially – doing the hard work and showing leadership in this area. Cheers, guys.