[Updated 2/28 to add more client galleries] Last night’s Academy Awards (news | photos) were a bonanza of content for publishers. Our clients put special focus on galleries, sifting through the wire images as they entered the Daylife Publisher Suite and prepping an impressive array of image galleries for their audiences.
Digiday ran a piece this week on the growing trend of publishers and content syndicators – including heavy-hitters like the New York Times, the Guardian, and USA Today – adding significant value by “API-izing” their content. They’re starting to see the monetization and partnership potential, and realizing that this is a great way to get more mileage from catalog content that traditionally gathers dust within archives.
When people think about the traditional newswire service, they likely conjure visions of old teletype machines spitting out the latest datelines from parts unknown as anxious editors hover to see what should be included on tomorrow’s front pages. Times have changed, though contemporary wire services aren’t so different from the days of teletype. But not for long.
The wire services of tomorrow won’t be syndicating just media like traditional wire services, but code, features and even the means of monetizing the content. There are several factors at work driving this move to the new newswire, as indicated in this diagram:
Content marketing: you know you have to do it, and you know how painful it can be. Luckily, resident content marketing whiz (and Daylife CMO) Derek Gordon has written a handy eBook full of pro tips, thoughtful advice, and useful data on how you can turn your daily content marketing grind into a successful, traffic-generating delight.
About a year ago, the content mill, Demand Media was conducting its IPO. Many critics of its approach to generating content – which was based on gaming Google’s search algorithm to gain top spots in search results pages to drive clicks on its often less-than-authoritative content – were demanding action from the search engines to change their ranking criteria.
Before Super Bowl XLVI could conduct the coin toss to officially start the game on Sunday, most of the ads that would air during its broadcast on NBC were already available on YouTube.
Savvy brand marketers know that buying a $3.5 million spot on what was the most-watch television event in history is just the beginning. And they know that once an ad is developed, the opportunity to make the most of the content is too great to ignore.
Our Content Cloud got a little more full recently as we welcomed the Canadian Press as one of our newest content partners. Images from their photographers are now flowing into the system and can be accessed via the Publisher Suite.
Canadian Press has been a trusted news leader for over 90 years, and we’re very glad to have them aboard and helping us offer more and better content to our clients.