About a week ago, I had coffee with an arts marketer from out of town. She mentioned going to the opera with a prominent critic, and having--a meal or a meeting, I don't remember--with a prominent New York presenter.
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I went to Christine Brewer's Zankel (Carnegie) Hall recital tonight and now, over a glass of strawberry milk, I will tell you what it made me think about. Spoiler Alert: it's marketing and PR. 1.
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What exactly is a mandolin? According to Wikipedia: "A mandolin is a musical instrument in the lute family (plucked, or strummed) … descended from the mandore, a soprano member of the lute family.
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Life's a Pitch Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating.
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