BEIJING When the Beijing Olympic Games kicked off two weeks ago with a four-hour spectacular, more than 840 million people in China tuned in, perhaps the largest television audience in history for a single event.
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CCTV is part of an Asian consortium, the Asian Broadcasting Union, that paid a paltry $17.5 million for broadcasting rights to the games in China (that’s compared to the $894 million that NBC paid alone for U.S. rights), and stands to earn almost...
"Following the massive earthquake in Sichuan Province in May, CCTV reporters were among the first allowed to report from the scene, beaming images of Prime Minister Wen Jiabao consoling victims and tales of heroic rescue efforts. (Images of death...
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CCTV is part of an Asian consortium, the Asian Broadcasting Union, that paid a paltry $17.5 million for broadcasting rights to the games in China (that’s compared to the $894 million that NBC paid alone for U.S. rights), and stands to earn almost...
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3 months ago from Conde Nast Portfolio