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Comparing Microsoft's ruthless execs to Google's cold engineers

Author Ken Auletta is in a unique position to compare Microsoft and Google, having written "World War 3.0" about the Redmond company's antitrust era and the new "Googled," an inside look at the search giant. Full Article at Bink.nu

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  1. WASHINGTON - DECEMBER 03:  Google Chairman and CEO Eric Schmidt (L) talks with NY Times columnist Thomas Friedman before the start of the Obama administration's Jobs and Economic Growth Forum in the  Eisenhower Executive Office Building December 3, 2009 in Washington, DC.
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  5. OREM, UT -  NOVEMBER 5: Assistant Manager Spencer Thomas (R) and Customer Service Representative Jessica Janoe (L) unbox Motorola's new Droid smart phone sold through Verizon to ready it for sale at the verizon store November 5, 2009 in Orem, Utah.
  6. RNPS IMAGES OF THE YEAR 2009 - Microsoft founder Bill Gates reacts during a game of bridge with Billionaire financier Warren Buffett (L) during the Berkshire Hathaway shareholders annual meeting in Omaha, Nebraska May 3, 2009.
  7. ARLINGTON, VA - NOVEMBER 09:  Teresa Carlson, Vice President US Federal Government Microsoft Corporation and Ted Leonsis, owner of the Washington Capitols joins volunteers in creating care packages for active duty US Military personal serving in Iraq and Afghanistan during Microsoft's 'A Salute t...

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