MediaWeek logo MediaWeek 24 months ago

Study: Web Yellow Pages Prove Effective

Mike Shields APRIL 26, 2005 - In the still burgeoning local search space, Internet Yellow Pages sites trail traditional Web search engines in both usage and ad spending, yet offer users a far more efficient and effective experience, according to a... Full Article at MediaWeek

Related Topics:

  1. Google Inc.
  2. Yahoo!
  3. AT&T Inc.

Related Articles

  1. Los Angeles Times logo
    Web companies eye market for local ads
    26 months ago

    Online players are courting mom-and-pop businesses as consumers turn to the Internet to find services in their neighborhoods. When it comes to finding local products and services, consumers are increasingly letting their fingers do the clicking. Full Article at Los Angeles Times

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  1. A journalist looks at an Assyrian statue, at Iraq's national museum, in Baghdad, on Tuesday, Nov. 24, 2009.
  2. NEW YORK - NOVEMBER 11: T.C. Weber receives his H1N1 shot at the Delany Medical Center on November 11, 2009 in the Bronx borough of New York City.
  3. NEW YORK - NOVEMBER 09: Google's Vice President of Search Product and User Experience Marissa Mayer speaks onstage at the The 2009 Women of the Year hosted by Glamour Magazine at Carnegie Hall on November 9, 2009 in New York City.
  4. OREM, UT - NOVEMBER 5: A manager holds an Apple iPhone (L) and Motorola's new Droid smart phone (R) sold through Verizon at the Verizon store November 5, 2009 in Orem, Utah. The Google powered Droid is being released by Verizon November 6, 2009.
  5. HOLLYWOOD, CA - OCTOBER 28: Recording artist Mos Def helps Google announce new search capabilities to facilitate online music distribution during an event at the Capitol Records building on October 28 in Hollywood, California.
  6. KIRKLAND, WA - OCTOBER 28: Google software engineer Steve Lacey gets a cup of coffee in a mini-kitchen at Google Kirkland October 28, 2009 in Kirkland, Washington.
  7. SYDNEY, AUSTRALIA - OCTOBER 14: Artwork of the Google Australia is seem painted on the walls of the 'Doogle 4 Google' exhibition at the Google Headquarters on October 14, 2009 in Sydney, Australia.
  8. SAN FRANCISCO - AUGUST 05: A jet fly-by kicks off the aerial festivities to celebrate the launch of the T-Mobile myTouch 3G phone with Google on August 5, 2009 in San Francisco, California.
  9. REDMOND, WA - JULY 29: A man walks past the main campus of Microsoft headquarters July 29, 2009 in Redmond, Washington. Microsoft and Yahoo! have announced a 10-year internet search partnership in an attempt to take away users from search giant Google.

Cast of Characters

  1. Google Inc. Google Inc.
  2. Yahoo! Yahoo!
  3. AT&T Inc. AT&T Inc.
  4. Interactive Advertising Bureau Interactive Advertising Bureau
  5. Microsoft Corporation Microsoft Corporation
  6. IAC/InterActiveCorp IAC/InterActiveCorp