Brandweek logo Brandweek 2 weeks ago

Amid Transition, Rivals Are Descending on Apple

Apple, once untouchable in terms of marketing, has gotten a little roughed up lately. For much of the decade, Apple got away with bashing longtime adversary Microsoft without repercussions. Full Article at Brandweek

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  1. Last month, Apple rejected the Someecards iPhone app because it contained satirical comedy about public figures. Full Article at TechCrunch

  2. PARIS (Reuters) - Computer giant Apple Inc will open its first French store beneath the Louvre museum on Saturday just two weeks after Microsoft opened a theme cafe to promote its Windows 7 software. Full Article at ABC News

  3. Finding a winner in the battle between Nokia, the world's largest cellphone maker, and iPhone maker Apple could take years unless they agree on a licensing deal outside the courtroom. Full Article at Globe and Mail

  4. Don't blame Apple (Nasdaq: AAPL). It's not the one speculating on the portable computing device. Everyone else seems to be writing about Apple's tablet, even though the company has never promised one. Maybe it's just that it makes too much sense. Full Article at The Money Times

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  1. In a Photo provided by Microsoft,  Kristin Chenowith sings "I'll be home for Christmas" during the Saks Fifth Avenue holiday window unveiling Monday, Nov. 23, 2009, in New York. Chenowith is currently starring in the Off Broadway production of "Love, Loss and What I Wore."
  2. ARLINGTON, VA - NOVEMBER 09:  Teresa Carlson, Vice President US Federal Government Microsoft Corporation and Ted Leonsis, owner of the Washington Capitols joins volunteers in creating care packages for active duty US Military personal serving in Iraq and Afghanistan during Microsoft's 'A Salute t...
  3. BEIJING - NOVEMBER 03:  Microsoft Corp. CEO Steve Ballmer attends the signing ceremony of strategic partnership memorandum between Microsoft and Agricultural Bank of China on November 3, 2009 in Beijing, China.
  4. BEIJING, CHINA-OCTOBER 23: A woman looks at the new operating system Microsoft Windows 7 on October 23, 2009 in Beijing, China. Windows 7 is Microsoft's most important release in more than a decade, aiming to win back customers disappointed by Vista and strengthen its grip on the PC market.
  5. LONDON, ENGLAND - OCTOBER 21:  A computer store employee stacks copies of Microsoft's new operating system 'Windows 7' ahead of its official launch at midnight tonight on October 21, 2009 in London, England.
  6. MUNICH, GERMANY - OCTOBER 07:  Chief Executive Officer of Microsoft Corporation Steve Ballmer looks on during a news conference on October 7, 2009 in Munich, Germany. Ballmer talked about the upcoming launch of the new Windows 7 computer operating system.
  7. CHIBA, JAPAN - SEPTEMBER 24:  General view at the Microsoft booth during the Tokyo Game Show 2009 press and business day at Makuhari Messe on September 24, 2009 in Chiba, Japan.
  8. COLOGNE, GERMANY - AUGUST 19:  A visitors plays' Forza Motorsport 3' at the xbox 360 stand of U.S. computer and technology corporate Microsoft during the 'gamescom', Europe's biggest trade fair for interactive games and entertainment on August 19, 2009 in Cologne, Germany.
  9. REDMOND, WA - JULY 29:  A man walks past the main campus of Microsoft headquarters July 29, 2009 in Redmond, Washington. Microsoft and Yahoo! have announced a 10-year internet search partnership in an attempt to take away users from search giant Google.

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