We expect it to drive new customers into our stores and to insert a new level of fun and excitement onto the children's selling floor 
Selected and fresh photos from around the web.
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Editor's pick
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A puppy stands on a truck carrying people to be evacuated from the area in preparation for the approach of Hurricane Gustav in Batabano, on the southern coast of Cuba, August 30, 2008. Powerful Hurricane Gustav roared toward western Cuba on Saturday with 125 mph (205 kph) winds on its way to the oil-rich Gulf of Mexico after a deadly pass through the Caribbean.
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BANGKOK, THAILAND - AUGUST 30: A member of Anti-government People's Alliance for Democracy (PAD) stands behind barbed wire outside Government on August 30, 2008, in Bangkok, Thailand. The protesters want to unseat the seven-month old coalition government lead by Prime Minister Samak Sundaravej.
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Georgian soldiers run near a blazing building after a Russian bombardment in Gori, 80 km (50 miles) from Tbilisi, August 9, 2008. A Russian warplane dropped a bomb on an apartment block in the Georgian town of Gori on Saturday, killing at least 5 people, a Reuters reporter said. The bomb hit the five-story building in Gori close to Georgia's embattled breakaway province of South Ossetia when Russian warplanes carried out a raid against military targets around the town.
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CARSON, CA - JULY 31: Andre Villa practices in the Moto X Freestyle during the summer X Games 14 at Home Depot Center on July 31, 2008 in Carson, California.
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Hot off the wire
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Thai Buddhist monks wait for offerings early Sunday, Sept. 7, 2008, near Government House in Bangkok, Thailand. Thousands continue to illegally occupy Prime Minister Samak Sundaravej's office complex as the political standoff continues into its second week. The standoff stems from a campaign by the People's Alliance for Democracy, a loose-knit group of royalists, wealthy and middle-class urban residents, and union activists, to oust Prime Minister Samak Sundaravej and his government, accusing it of corruption and violating the constitution.
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Australia's Rebecca Keat celebrates winning the women's elite division of the Aviva Ironman 70.3 triathlon in Singapore September 7, 2008. Over 1,400 athletes took part in the event.
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Hong Kong's Chief Executive Donald Tsang addresses a press conference after casting his vote in the territory's Legislative Council election in Hong Kong on September 7, 2008. Hong Kong's bedraggled democracy camp could suffer a bloody nose, as pro-Beijing parties bathe in a post-Olympic glow, politicians and analysts said.
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Recently starred
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Former astronaut Lisa Nowak (R) speaks to the press as her attorneys Cheney Mason (L) and Donald Lykkebak (C) stand with her after her pre-trial hearing at Orange County Court in Orlando, Florida August 24, 2007. Nowak is accused of stalking and attacking Air Force Capt. Colleen Shipman at Orlando International Airport.
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Supporters of the ruling Pakistan People's Party (PPP) celebrate the victory of Asif Ali Zardari, widower of slain former premier Benazir Bhutto, in the presidential election, in front of The Parliament House in Islamabad on September 6, 2008. Zardari secured a large win in Pakistan's presidential elections on September 6, capping a remarkable rise from jail, exile and his wife Benazir Bhutto's assassination just nine months ago. The controversial front-runner swept a poll among lawmakers to become the 14th president in Pakistan's short but turbulent history, taking power in the world's only nuclear-armed Islamic state and frontline "war on terror" ally.
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Supporters of the ruling Pakistan People's Party (PPP) celebrate the victory of Asif Ali Zardari, widower of slain former premier Benazir Bhutto, in the presidential election, in front of The Parliament House in Islamabad on September 6, 2008. Zardari secured a large win in Pakistan's presidential elections on September 6, capping a remarkable rise from jail, exile and his wife Benazir Bhutto's assassination just nine months ago. The controversial front-runner swept a poll among lawmakers to become the 14th president in Pakistan's short but turbulent history, taking power in the world's only nuclear-armed Islamic state and frontline "war on terror" ally.
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Supporters of the ruling party, Pakistan People's Party, chant slogans as they celebrate the victory of Asif Ali Zardari in the presidential election in Islamabad September 6, 2008. Zardari, the widower of former Pakistani prime minister Benazir Bhutto, swept to victory in a presidential election on Saturday, as a suicide bomber killed at least 10 people in the northwest.
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Macy's plays nice with FAO Schwarz / Quotes
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Macy's had gotten away from having a toy department, but I think that if you can incorporate more of the shopping experience and give the consumer one more reason to come into the store and keep them in your store longer, it's a good thing
said Patricia Edwards
If people are spending anything on anything beyond groceries and gas, they're spending on their kids
said Wendy Liebmann
This is an outstanding partnership that will bring toys back to Macy's in an exciting and unique way
said Terry Lundgren
in HeraldNet
FAO Schwarz is the world's most famous toy retailer with interesting and distinctive products that appeal to our customers and will drive store traffic, particularly to our children's departments.
was said
in HeraldNet
Our two brands have a combined history of 296 years of bringing joy and retail magic to consumers
said Edward Schmults
in HeraldNet
We have been testing an FAO Schwarz store at Macy's on State Street in Chicago, and the results have been impressive ... We haven't been in the toy business in many, many years. This is just one more step in the reinvention of the department store.
said Terry J Lundgren
The entire children's apparel business (in Chicago) performed well above our expectations and well above the rest of the store. That means we are bringing in new customers ... Eventually, kids may be the reason that moms shop at Macy's. This is a powerhouse name.
said Terry J Lundgren
Other than Thomas the Tank Engine, we had no other toy recalled during the last Christmas season
said Ed Schmults
We have to be taking market share from those who are dropping 7 percent ... Clearly, consumers are affected by high gas and heating oil prices, declining home values, lack of job growth.
said Terry J Lundgren
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