MediaPost.com logo MediaPost.com 1 month ago

Nielsen: Local Ratings Plan Goes Live+ In January

Nielsen said it will begin offering a new ratings stream in local markets that will take into account DVR viewing that happens within hours after a show's debut. Full Article at MediaPost.com

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  1. Nielsen will unveil its Live + Same Day ratings in January in an effort to best represent viewing in the age of the DVR. The ratings giant solicited client feedback in September, and has planned the new ratings as a response to its customers' Full Article at Broadcasting & Cable

  2. Influential media agency executive GroupM's Rino Scanzoni, says Nielsen Media Research is wrong to eliminate live-only program local ratings -- and he is ready to fight. Full Article at MediaPost.com

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