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2009-11-09 17:17:04 - across the board. “The data we’ve collected on the way to reaching this milestone has affirmed our best hopes for RTB,” said Michael Barrett, CEO of AdMeld. Full Article at PR-Inside.com
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According to Think Equity, a research and investment firm, non-premium display advertising will reach nearly $11.5 billion by 2013 and represent more than one-third of all display advertising. Full Article at Emediawire.com
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To help clients get the most out of their discretionary ad inventory, ad optimization technology provider AdMeld has tapped consumer intelligence solutions provider TARGUSinfo to integrate its AdAdvisor verified audience data. Full Article at MediaPost.com
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NEW YORK, NY – November 9, 2009 – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, today announced it has processed more than a billion API-based real-time bids on behalf of its customers. Full Article at Internet Ad Sales
Related Quotes
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The data we’ve collected on the way to reaching this milestone has affirmed our best hopes for RTB
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Premium publishers have invested heavily in creating content and experiences that attract high-caliber audiences ... They deserve to get the maximum value for their ad inventory, and enriching impressions with verified audience data is a powerful way to do that. TARGUSInfo is a leader in this space, and...
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The data we've collected on the way to reaching this milestone has affirmed our best hopes for RTB ... The technology provides significant benefits to parties on both sides of the transaction, and it's clearly on a path for accelerated adoption across the industry in 2010.
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Real-Time Bidding represents the next evolution of display advertising, and unlocking its true potential requires sophisticated technologies on both sides of the transaction ... Turn is a leader in this space, and our work together is proving the power of Real Time Bidding in delivering superior perform...
