Fast Company logo Fast Company 3 weeks ago

Razorfish's FEED Study: Brands Are the New Celebrity

You know social media is a powerful tool for business when a grocery store attracts more Twitter followers than pop star Lady Gaga and almost as many as Miley Cyrus, whose departure drove her 2 million fans to make #MileyComeBack a trending topic for... Full Article at Fast Company

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  1. Twitter Inc
  2. Miley Cyrus
  3. Starbucks Corp

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  1. Biz Stone, co-founder of micro-blogging site Twitter, attends a news conference in Tel Aviv November 24, 2009. Twitter is interested in making more acquisitions as it continues to grow in popularity, Stone said on Tuesday.
  2. SYDNEY, AUSTRALIA - NOVEMBER 10: MC Hammer poses for a portrait following a discussion on the power of social media at the University of Technology on November 10, 2009 in Sydney, Australia.
  3. MELBOURNE, AUSTRALIA - NOVEMBER 09: Music star MC Hammer launches the new Xbox karaoke title 'Lips: Number One Hits' which includes his song 'U Can't Touch This', and demonstrates Xbox's Twitter feature, at the Sofitel Melbourne on November 9, 2009 in Melbourne, Australia.
  4. NEW YORK - OCTOBER 31: Lance Armstrong stands with runners and admirers in midtown Manhattan before a group run in Central Park on October 31, 2009 in New York City. Following a Twitter notice, Armstrong, 38, arrived at Niketown to begin the run.
  5. RNPS YEAR 2009 - Miley Cyrus is positioned by her publicist at the 81st Academy Awards in Hollywood, California February 22, 2009.
  6. NEW YORK - AUGUST 28: Singer Miley Cyrus performs on NBC's 'Today' at Rockefeller Center on August 28, 2009 in New York City.
  7. TYBEE ISLAND, GA - AUGUST 18: Mark McLeod (R), 53, of Appling, Ga. is escorted to a court hearing at the Tybee Island Municipal Court on August 18, 2009 in Tybee Island, Georgia.
  8. LOS ANGELES, CA - JUNE 07: Actress/singer Miley Cyrus arrives at A Time for Heroes Celebrity Carnival Sponsored by Disney, benefiting the Elizabeth Glaser Pediatric AIDS Foundation, held at Wadsworth Theatre on June 7, 2009 in Los Angeles, California.
  9. UNIVERSAL CITY, CA - MAY 31: Actress/singer Miley Cyrus accepts the Best Song From a Movie award onstage during the 18th Annual MTV Movie Awards held at the Gibson Amphitheatre on May 31, 2009 in Universal City, California.

Cast of Characters

  1. Twitter Inc Twitter Inc
  2. Miley Cyrus Miley Cyrus
  3. Starbucks Corp Starbucks Corp
  4. Facebook Inc. Facebook Inc.