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"It's About the Bike" Auction Raises $1.25 Million for Cancer Damien Hirst-Designed "Butterfly" Trek Madone Sells for $500,000 ..
2009-11-03 23:17:03 - WATERLOO, WI -- (Marketwire) -- 11/03/09 -- Watch out cancer, you're really in for it this time. Full Article at PR-Inside.com
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Nov. 3 (Bloomberg) -- Seven bicycles used by Lance Armstrong in his comeback season for July’s Tour de France fetched $1.3 million at an auction to raise money for his cancer foundation. Full Article at Bloomberg.com
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A Sotheby's silent auction called 'Stages', which included several custom Trek racing bikes ridden by Lance Armstrong throughout the 2009 season, raised US$1,255,000 for his Livestrong Foundation in New York on November 1. Full Article at BikeRadar.com
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STAGES: Kenny Scharf gives a corrective touch to the Trek Equinox TTX bicycle he decorated. Remember all those sweet, custom painted Trek bikes that Lance Armstrong rode in various comeback races this past season? Full Article at VeloNews
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The racing bicycle owned by superstar Lance Armstrong and stolen during the 2009 Tour of California -- then recovered -- will be auctioned off for charity. Full Article at Sacramento Bee
Related Quotes
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Parting with these bikes was not easy for me
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This auction exceeded our expectations and we owe an enormous debt of gratitude to the artists, our partners Sotheby's and Trek, and our generous bidders ... As a result of the funds raised, we'll be able to build upon the successes of the global LIVESTRONG movement and continue our trail blazing effort...
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Parting with these bikes was not easy for me. I have a tradition of keeping each of the bikes I race ... But when I realized I could bring together three of my passions -- art, cycling and philanthropy -- all in the name of LIVESTRONG, it was a sacrifice I was willing to make.
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When I returned to professional cycling this year to address the global cancer burden, I needed every bit of ammunition I could find ... To help engage the creative community in this mission, I invited six very different artists to customize my Trek racing bikes to raise awareness for the Stages art sho...
