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Against a generally gloomy outlook for holiday sales, Macy’s is exhuming its “Believe” campaign this month. Full Article at Brandweek
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Retailers aren't just starting the holiday discounts early this year -- they're even getting a jump on the warm-and-fuzzy part of Christmas: Macy's, J.C. Penney and Wal-Mart Stores are all unleashing major cause-related initiatives. Full Article at MediaPost.com
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Macy's will renew last year's holiday advertising campaign, titled "Believe," with a commitment to donate as much as $1 million to the Make-A-Wish Foundation this season. Full Article at Cincinnati Enquirer
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Building on the great success of last year’s inaugural “Believe” campaign, Macy’s announced exciting new elements of this year’s holiday effort to support the Make-A-Wish Foundation. Full Article at Fibre2Fashion.com
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As tour buses go, it looks as snazzy as anything that's whisked about Willie Nelson or John Madden. Only this bus is booked for a 25-cities-in-25-days Santa tour, and it includes several stops in New England. Full Article at Boston Globe
Related Quotes
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Retailers are trying to entice people into their stores earlier, with early promotions
SOURCE: Columbus Dispatch -
We are trying to direct people to recognize that a value is not just about the price
SOURCE: Columbus Dispatch -
Halloween is the kickoff to the holiday season
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The Make-A-Wish Foundation is proud to join with Macy’s to make wishes come true through the Believe campaign ... It inspires people to embrace the generosity of the season and think hopefully about the future. Believe ties in perfectly with our mission to grant the heartfelt wishes of children with lif...
