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The Bloggers' Times
Yahoo! to Anonymize Data After 90 Days
Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data includes search logs, page views, page clicks, ad views and ad clicks. Full Article at The Bloggers' Times
Related Articles
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Yahoo announced today it will limit its data retention period to just 90 days, a substantial reduction from its current 13 month policy. Full Article at ClickZ
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Yahoo claims it is setting a "new industry standard" for data retention, but look beyond the headlines and you might not be so impressed. Full Article at iTWire
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Earlier today, Yahoo! providing for anonymization of search queries — as well as page views, page clicks, ad views and ad clicks — after 90 days. Full Article at Electronic Frontier Foundation
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Yahoo threw down the gauntlet to bitter rivals Google and Microsoft yesterday by cutting the length of time that it retains information about what its users are doing online. Full Article at Guardian Unlimited
Related Quotes
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In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust
SOURCE: The Bloggers' Times -
I have been pressing online companies for greater voluntary efforts to refrain from the massive, systematic gathering of information about individual consumer web use and the long-term retention of such data
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We certainly hope that taking a leadership position in this will differentiate us even further
SOURCE: The New York Times -
There isn't a consensus on the best way to anonymize logs ... We need more industry standardization and more research.
SOURCE: Wired
