Yahoo announced today it will limit its data retention period to just 90 days, a substantial reduction from its current 13 month policy. Full Article at ClickZ

Yahoo claims it is setting a "new industry standard" for data retention, but look beyond the headlines and you might not be so impressed. Full Article at iTWire

Earlier today, Yahoo! providing for anonymization of search queries — as well as page views, page clicks, ad views and ad clicks — after 90 days. Full Article at Electronic Frontier Foundation

Yahoo threw down the gauntlet to bitter rivals Google and Microsoft yesterday by cutting the length of time that it retains information about what its users are doing online. Full Article at Guardian Unlimited

Since the beginning of the month, both Microsoft and Yahoo have been hitting Google where it hurts: in its privacy policy. Earlier this month, Microsoft offered to retain search data for only six months, if Google and Yahoo agreed. Full Article at Information Week

voluntary efforts to refrain from the massive, systematic gathering of information about individual consumer Web use," Markey, who is chairman of the house energy and commerce subcommittee on telecommunications and the Internet, said in a statement. Full Article at The San Jose Mercury News

SANTA MONICA, Calif. , Dec. 17 /PRNewswire-USNewswire/ -- Internet giant Google must match new privacy measures announced by search rival Yahoo!, Consumer Watchdog said today, and called on both companies to enact stronger protections to truly guarantee... Full Article at PR Newswire

Yahoo (Nasdaq: YHOO) announced Wednesday that it is enacting a new global data retention policy. In most instances, the Internet search engine and portal will now anonymize user log data within 90 days. Full Article at TechNewsWorld

San Francisco - Responding to widespread concerns among users and privacy advocates, internet portal Yahoo announced on Wednesday that it would make users' internet search data anonymous within 90 days, except when there are fraud or security... Full Article at Earthtimes.org