Yahoo! to Anonymize Data After 90 Days

The Bloggers' Times 11 months ago

Yahoo! to Anonymize Data After 90 Days

Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data includes search logs, page views, page clicks, ad views and ad clicks. Full Article at The Bloggers' Times

Related Quotes

In our world of customized online services, responsible use of data is critical to establishing and maintaining user trust
SOURCE: The Bloggers' Times 11 months ago
We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy.
SOURCE: The Bloggers' Times 11 months ago
I don't think Yahoo's announcement takes the privacy discussion off the table
SOURCE: The San Jose Mercury News 11 months ago
As much as the U.S. search firms talk about how they are improving their practices, I think they are really afraid that the Europeans are going to bring an enforcement action under European privacy laws
SOURCE: The New York Times 11 months ago
With Google and Yahoo! the time clock begins again every time a user returns
SOURCE: PR Newswire 11 months ago
We're proud this new policy sets a new benchmark for the industry.
SOURCE: iTWire 11 months ago
We have focused on IP addresses, because we recognize that users cannot control IP addresses in logs ... On the other hand, users can control their cookies. When a user clears cookies, s/he will effectively break any link between the cleared cookie and our raw IP logs once those logs hit the 9-month ano...
SOURCE: The Register 11 months ago
We want to take the issue of data retention off the table
SOURCE: The San Jose Mercury News 11 months ago
Today, Yahoo voluntarily sets a new standard for such privacy protection, a standard against which Microsoft, Google, and others will now be compared ... I urge other leading online companies to match or beat the commitments announced by Yahoo.
SOURCE: Ars Technica 11 months ago
We know that our users expect relevant and compelling content and advertising when they visit Yahoo!, but they also want assurances that we are focused on protecting their privacy
SOURCE: Wired 11 months ago

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