Fast Company logo Fast Company 10 months ago

Google's "Product Ideas" Campaign Isn't Crowdsourcing. It's A PR Stunt

Google [GOOG] has just launched a "Product Ideas" site where users can submit suggestions for innovation. The Web is abuzz: is almighty Google resorting to crowdsourcing? No, they're not. They're just looking for a little good press. Full Article at Fast Company

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  1. OREM, UT -  NOVEMBER 5: A manager holds an Apple iPhone (L) and Motorola's new Droid smart phone (R) sold through Verizon at the Verizon store November 5, 2009 in Orem, Utah. The Google powered Droid is being released by Verizon November 6, 2009.
  2. Ryan Tedder of OneRepublic performs during the "Discover Music!" event at Capitol Studios in Hollywood, California October 28, 2009. Google Inc partnered with Web services LaLa and MySpace's iLike to give music fans an easier way to find, sample and buy songs on the Internet.
  3. HOLLYWOOD, CA - OCTOBER 28:  Singer Mike Shinoda of Linkin Park helps Google announce new search capabilities to facilitate online music distribution during an event at the Capitol Records building on October 28 in Hollywood, California.
  4. KIRKLAND, WA - OCTOBER 28:  Google Engineering Director Chee Chew demonstrates using the climbing wall during the grand opening of Google Kirkland October 28, 2009 in Kirkland, Washington.
  5. SYDNEY, AUSTRALIA - OCTOBER 14:  Director of the Global Poverty Project Hugh Evans judges artworks during the 'Doogle 4 Google' exhibition at the Google Headquarters on October 14, 2009 in Sydney, Australia.
  6. SAN FRANCISCO - SEPTEMBER 09:  Google CEO Eric Schmidt (R) attends an Apple special event September 9, 2009 in San Francisco, California. Apple debuted iTunes 9 during the presentation.
  7. BEIJING CHINA - SEPTEMBER 7:  Former President of Google Greater China, Kai-fu Lee, attends a press conference announcing his start of Innovation Works on September 7, 2009 in Beijing, China.
  8. SAN FRANCISCO - AUGUST 05:  Consumers gather to watch the synchronized skydivers land at Justin Herman Plaza to celebrate the launch of the T-Mobile myTouch 3G phone with Google on August 5, 2009 in San Francisco, California.
  9. REDMOND, WA - JULY 29: The Microsoft name is displayed on a sign outside a building on the company's campus July 29, 2009 in Redmond, Washington. Microsoft and Yahoo! have announced a 10-year internet search partnership in an attempt to take away users from search giant Google.

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