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Could Microsoft Exit Media Business?

NEW YORK (AdAge.com) -- Microsoft is, without a doubt, a giant in the world of online advertising, but lately it's been about assembling the platforms that power advertising -- both display and search -- rather than building the media properties that... Full Article at Advertising Age

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  1. Microsoft's Bing and JiWire will announce Monday an advertising campaign, along with the results, that lets consumers gain free WiFi Internet access at participating hot spots in exchange for one search on the engine. Full Article at MediaPost.com

  2. Ken Auletta, who writes the "Annals of Communications" column for The New Yorker, has access to many of America's heavy-hitting media moguls. Here's the major "take away" from this book: Those moguls aren't so heavy-hitting anymore. Full Article at Tampa Bay Online

  3. IRVINE, Calif. , Nov. 5 /PRNewswire/ -- Neudesic, a leading Microsoft National Systems Integrator and Gold Certified Partner that is currently ranked on both the Inc. 5000 and CRN Fast-Growth 100, announced today that its Media Group, which focuses on... Full Article at Freshnews.com

  4. Microsoft Advertising’s annual 'Rich Media Rocks' workshop was held in Mumbai recently. Full Article at Campaign India

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  1. In a Photo provided by Microsoft,  Kristin Chenowith sings "I'll be home for Christmas" during the Saks Fifth Avenue holiday window unveiling Monday, Nov. 23, 2009, in New York. Chenowith is currently starring in the Off Broadway production of "Love, Loss and What I Wore."
  2. ARLINGTON, VA - NOVEMBER 09:  Teresa Carlson, Vice President US Federal Government Microsoft Corporation and Ted Leonsis, owner of the Washington Capitols joins volunteers in creating care packages for active duty US Military personal serving in Iraq and Afghanistan during Microsoft's 'A Salute t...
  3. BEIJING - NOVEMBER 03:  Microsoft Corp. CEO Steve Ballmer attends the signing ceremony of strategic partnership memorandum between Microsoft and Agricultural Bank of China on November 3, 2009 in Beijing, China.
  4. BEIJING, CHINA-OCTOBER 23: A woman looks at the new operating system Microsoft Windows 7 on October 23, 2009 in Beijing, China. Windows 7 is Microsoft's most important release in more than a decade, aiming to win back customers disappointed by Vista and strengthen its grip on the PC market.
  5. LONDON, ENGLAND - OCTOBER 21:  A computer store employee stacks copies of Microsoft's new operating system 'Windows 7' ahead of its official launch at midnight tonight on October 21, 2009 in London, England.
  6. MUNICH, GERMANY - OCTOBER 07:  Chief Executive Officer of Microsoft Corporation Steve Ballmer looks on during a news conference on October 7, 2009 in Munich, Germany. Ballmer talked about the upcoming launch of the new Windows 7 computer operating system.
  7. CHIBA, JAPAN - SEPTEMBER 24:  General view at the Microsoft booth during the Tokyo Game Show 2009 press and business day at Makuhari Messe on September 24, 2009 in Chiba, Japan.
  8. COLOGNE, GERMANY - AUGUST 19:  A visitors plays' Forza Motorsport 3' at the xbox 360 stand of U.S. computer and technology corporate Microsoft during the 'gamescom', Europe's biggest trade fair for interactive games and entertainment on August 19, 2009 in Cologne, Germany.
  9. REDMOND, WA - JULY 29:  A man walks past the main campus of Microsoft headquarters July 29, 2009 in Redmond, Washington. Microsoft and Yahoo! have announced a 10-year internet search partnership in an attempt to take away users from search giant Google.

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