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Starbucks's Schultz Pushes Instant Coffee, Seattle's Best to Propel Growth

Nov. 6 (Bloomberg) -- Starbucks Corp. Chief Executive Officer Howard Schultz is shifting the coffee seller’s focus from cost cutting to growth by promoting new products, including Via instant coffee and its Seattle’s Best Coffee brand. Full Article at Bloomberg.com

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  1. Starbucks' Seattle's Best Coffee brand will be in 9,000 Subway stores in the U.S. by the end of this year, Starbucks CEO Howard Schultz told analysts yesterday, reversing the company's long-held distaste for fast-food eateries, Melissa Allison and Amy... Full Article at MediaPost.com

  2. The company, which posted an expectations-topping fourth-quarter profit on Thursday, increased its target for fiscal 2010 growth in earnings before items to 15 percent to 20 percent from 13 percent to 18 percent previously. Full Article at International Business Times

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  1. NEW YORK - DECEMBER 01:  Starbucks (Red) product on display in honor of World AIDS Day December 1, 2009 in New York City. (RED) opened a pop-up store in New York which features the latest holiday items from (RED) partners.
  2. Police officers stand at the entrance to a Starbucks coffee shop after former Federal Police agent Edgar Enrique Bayardo was gunned down in Mexico City, Tuesday, Dec. 1, 2009. Bayardo was in a witness protection program of Mexico's Attorney Generals Office (PGR).
  3. LONDON, ENGLAND - NOVEMBER 04:  Susannah Constantine attends a photocall to launch the RED and Starbucks Partnership on November 4, 2009 in London, England.
  4. CHICAGO - SEPTEMBER 29:  Starbucks VIA Ready Brew instant coffee is offered for sale at Starbucks coffee shop September 29, 2009 in Chicago, Illinois.
  5. Washington head coach Lorenzo Romar, left, speaks with guard Abdul Gaddy in the second half of an NCAA college basketball game against Cal State Northridge, Sunday, Dec. 6, 2009, at Hec Edmundson Pavilion in Seattle.
  6. SEATTLE - DECEMBER 05:  Quarterback Kevin Riley #13 of the California Bears scrambles under pressure from Mason Foster #40 of the Washington Huskies on December 5, 2009 at Husky Stadium in Seattle, Washington.
  7. LAKEWOOD, WA - DECEMBER 1:  People salute an ambulance containing the body of one of four slain Lakewood, Washington police officers is saluted after a procession from the Pierce County Medical Examiner to the Mountain View Funeral home December 1, 2009 in Lakewood, Washington.

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