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The Seattle Times
Starbucks to put Seattle's Best Coffee in 9,000 U.S. Subway shops by year-end, Schultz says during analyst call
Starbucks is backing away from its long-held dislike of fast food to partner nationally with Subway. Full Article at The Seattle Times
Related Articles
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Forbes reports that Seattle's Best, a coffee brand owned by Starbucks, will be sold at Subway. 9,000 U.S. Subway shops will carry Seattle's Best coffee by the end of this year. Starbucks said Subway will add the brew to more locations next year. Full Article at Shopping Blog
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Subway has added Seattle’s Best to its breakfast menu. The coffee brand, owned by Starbucks Corp. , has entered a deal with the sandwich chain for exclusive coffee distribution in Subway stores. Full Article at Brandweek
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Nov. 6 (Bloomberg) -- Starbucks Corp. Chief Executive Officer Howard Schultz is shifting the coffee seller’s focus from cost cutting to growth by promoting new products, including Via instant coffee and its Seattle’s Best Coffee brand. Full Article at Bloomberg.com
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LOS ANGELES (Reuters) - Starbucks Corp (SBUX.O) raised its financial forecasts for 2010 in the latest sign a year-long turnaround effort is boosting margins and putting it back on track for growth, sending shares up almost 4 percent. Full Article at Reuters
Related Quotes
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Candidly, given the fact that fast-food players have gone after the breakfast business - specifically McDonald's - in such a big way, and made such big push into coffee, their core competitors want to compete directly with them in that space ... SBC is in the infant stages of what it could be domestical...
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Seattle’s Best has a very bright future and it can do things that Starbucks cannot
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We have to make sure that none of the hubris and entitlement that was here returns ... There’s no sign of victory. One or two quarters doesn’t make a victory.
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The future of the company is not based on cost takeouts
