Brandweek logo Brandweek 2 months ago

Why Hormel's Jennie-O Brand Is Promoting Weight Loss

Hormel Foods is breaking a campaign for its Jennie-O brand, promoting healthy eating and weight loss. The launch corresponds with the eighth season premiere of NBC’s The Biggest Loser tonight (Tuesday). Full Article at Brandweek

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  1. concerned about feeding their family well and [incorporating] healthy products into their family’s diets
    SOURCE: Brandweek 2 months ago
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  1. A row of Hormel Chili is shown on a supermarket shelf in North Andover, Mass. Thursday, Aug. 20, 2009.
  2. SIERRA MADRE, CA - MAY 29: Spam, the often-maligned classic canned lunch meat made by Hormel Foods, is seen on a grocery store shelf May 29, 2008 in Sierra Madre, California. With the rise in food prices, sales of Spam are increasing as consumers look for ways to cut their food bills.
  3. Winner Inge Dekker of Netherlands, right, and second placed Hinkelien Schreuder of Netherlands, left, react on the podium after the 50m butterfly finals at the European Short Course Swimming Championships in Istanbul, Turkey, Friday, Dec. 11, 2009.

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