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NEW YORK (AdAge.com) -- Microsoft is, without a doubt, a giant in the world of online advertising, but lately it's been about assembling the platforms that power advertising -- both display and search -- rather than building the media properties that... Full Article at Silicon Alley Insider
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The Week Promises Ads Will Register (NYT) The Week magazine is making a new guarantee to advertisers: that its readers will remember an ad in its pages more than ads in most competitive magazines. Full Article at mediabistro.com
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IRVINE, Calif. , Nov. 5 /PRNewswire/ -- Neudesic, a leading Microsoft National Systems Integrator and Gold Certified Partner that is currently ranked on both the Inc. 5000 and CRN Fast-Growth 100, announced today that its Media Group, which focuses on... Full Article at Freshnews.com
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Microsoft has yanked its sponsorship from Fox's upcoming Seth MacFarlane comedy/variety special over content concerns. Full Article at LXer
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Steve Ballmer is relishing the quiet. Full Article at Financial Post
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Working with leading advertisers and agencies, PointRoll serves over 85 billion rich media impressions each year for more than two-thirds of the Fortune 500 brands ... With Akamai Media Analytics, we can easily collect the right data per campaign, increase our overall efficiency and quickly understand c...
SOURCE: Internet Ad Sales -
We're really looking at expanding our work in social media and the online distribution of content where it's appropriate ... Steve is a real change agent who will help us bring teams together to look at these properties more holistically.
SOURCE: Advertising Age -
It's significant because it's a very nice product ... It's significant because perhaps there was a little more noise in the system for our last Windows release ... I'll choose to say it that way.
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As summer fades and fall begins, Americans shift their focus back to school and take comfort in their TVs as season premieres and fall sports dominate the tube ... With nearly half of the US online population visiting television sites in September, it is clear that more than ever before Americans are tu...
SOURCE: ETF Investor
