Scientific American logo Scientific American 2 weeks ago

The Color of Sin--Why the Good Guys Wear White

When the Chrysler car company released a new model of its Dodge Coronet in 1967, the theme of its advertising campaign was the “White Hat Special.” Some of the ads featured cartoon cowboys riding around “keepin’ the prices low,” whereas others had the... Full Article at Scientific American

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  1. HOMESTEAD, FL - NOVEMBER 22:  Kasey Kahne, driver of the #9 Budweiser Dodge, looks on during the NASCAR Sprint Cup Series Ford 400 at Homestead-Miami Speedway on November 22, 2009 in Homestead, Florida.
  2. HOMESTEAD, FL - NOVEMBER 21:  Justin Allgaier, driver of the #12 Verizon Wireless Dodge, drives alongside Steve Wallace, driver of the #66 USFidelis Chevrolet, during the NASCAR Nationwide Series Ford 300 at Homestead-Miami Speedway on November 21, 2009 in Homestead, Florida.
  3. HOMESTEAD, FL - NOVEMBER 21:  Kasey Kahne, driver of the #9 Budweiser Dodge, stands in the garage area prior to practice for the NASCAR Sprint Cup Series Ford 400 at Homestead-Miami Speedway on November 21, 2009 in Homestead, Florida.
  4. HOMESTEAD, FL - NOVEMBER 20:  Kasey Kahne, driver of the #9 Budweiser Dodge, points from the grid during qualifying for the NASCAR Sprint Cup Series Ford 400 at Homestead-Miami Speedway on November 20, 2009 in Homestead, Florida.
  5. HOMESTEAD, FL - NOVEMBER 20:  Elliott Sadler, driver of the #19 Best Buy Dodge, drives during practice for the NASCAR Sprint Cup Series Ford 400 at Homestead-Miami Speedway on November 20, 2009 in Homestead, Florida.
  6. CORAL GABLES, FL - NOVEMBER 19:  Juan Pablo Montoya, driver of the #42 Target Dodge, speaks to the media during the NASCAR Championship Contenders  Press Conference on November 19, 2009 in Coral Gables, Florida.
  7. AVONDALE, AZ - NOVEMBER 15:  Kasey Kahne, driver of the #9 Budweiser Dodge, climbs into his car on pit road prior to the NASCAR Sprint Cup Series Checker O'Reilly Auto Parts 500 at Phoenix International Raceway on November 15, 2009 in Avondale, Arizona.
  8. AVONDALE, AZ - NOVEMBER 14:  James Buescher, driver of the #1 Miccosukee Chevrolet, leads Michael McDowell, driver of the #96 K Motorsports Dodge, during the NASCAR Nationwide Series Able Body Labor 200 at Phoenix International Raceway on November 14, 2009 in Avondale, Arizona.
  9. AVONDALE, AZ - NOVEMBER 14:  Kurt Busch driver of the #2 Miller Lite Dodge stands in the garage during practice for the NASCAR Sprint Cup Series Checker O'Reilly Auto Parts 500 at Phoenix International Raceway on November 14, 2009 in Avondale, Arizona.

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