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When Commercials Aren't Commercials

In a 2008 article titled "What Tina Fey Would Do for a Soyjoy," Keith Powell, an actor with a recurring role on NBC's "30 Rock," talked to New York magazine about a product-integration deal the sitcom struck with American Express. Full Article at Backstage

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  1. In this photo taken by Feature Photo Service: "30 Rock's" Jane Krakowski presents Ocean Spray's "Woodland Family Gathering" float at the 83rd Annual Macy's Thanksgiving Day Parade (r) on NBC before performing the new song "With You, I'm Home."
  2. NEW YORK - SEPTEMBER 26:  (L-R) Moderator Dan Manu, and writers Kay Cannon, Matt Hubbard and John Riggi attend 'Inside The '30 Rock' Writers Room' panel during the New York Television Festival at New World Stages on September 26, 2009 in New York City.
  3. Actress Chloe Sevigny arrives for for the 2009 Emmy Awards at the Nokia Theater in Los Angeles on September 20, 2009.
  4. Actor Alec Baldwin from the TV show '30 Rock' leaps with the Best Actor in a Comedy award, in the press room during the 2009 Emmy Awards at the Nokia Theater in Los Angeles on September 20, 2009.
  5. MINCHINHAMPTON, UNITED KINGDOM - SEPTEMBER 19: (EMBARGOED FOR PUBLICATION IN UK NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME) Elisabeth Murdoch rides One Tree Hill in the dressage at the Gatcombe Horse Trials on September 19, 2009 in Minchinhampton, England.
  6. FILE - In this May 13, 2008 file photo, actor Antwon Tanner arrives at the CW Network 2008 Upfronts in New York. The "One Tree Hill" actor has pleaded guilty, Friday, Aug. 21, 2009 in New York to selling more than a dozen Social Security numbers for $10,000. AP Photo/Peter Kramer, file).
  7. ADELAIDE, AUSTRALIA - JANUARY 20:  The peleton rides towards One Tree Hill during stage one of the 2009 Tour Down Under held at Norwood to Mawson Lakes  January 20, 2009 in Adelaide, Australia.
  8. FARMBOROUGH, UNITED KINGDOM - MAY 01:  Priston Jubilee Morrismen dance at dawn at One Tree Hill on May 1 2008 in Farmborough, Somerset, England.
  9. WILMINGTON, NC -  APRIL 26:  Actress Bethany Joy Galeotti watches the action during the 5th Annual James Lafferty/One Tree Hill Charity Basketball Game on the campus of Cape Fear Community College April 26, 2008 in Wilmington, North Carolina.

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