But now, with Microsoft bearing down with its firm, $31-a-share offer, Yahoo (YHOO: , , ) may finally be deploying significant online advertising technology that promises to turn heads. Yahoo Chief Executive Jerry Yang wrote in a letter to...

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Yahoo Inc. believes it's poised to revolutionize online advertising after years of being outmaneuvered by rival Google Inc. But the slumping Internet pioneer might not get the chance to show off the latest improvements to its online...
On Monday, Yahoo (Nasdaq: YHOO) previewed Amp, its new online ad management platform. The platform will allow advertisers to precisely target audiences within geographic, demographic and interest-based categories across a network that includes...

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Yahoo! Inc. today announced intentions to bring to market AMP! from Yahoo!, a new advertising management platform designed to significantly simplify the process of buying and selling ads online. The AMP! platform will ultimately help marketers...