One "mistake" we consistently see when conducting AdWords account audit and strategy sessions for an advertiser, or when beginning work with a new client is that there are only broad match keywords throughout the account. Full Article at ROI Revolution

Today we're excited to begin testing a new feature of AdWords called AdWords Comparison Ads, which lets users compare multiple, relevant offers more easily. Full Article at Inside AdWords

Small businesses need to weigh cost versus benefit with every decision. That means for dollars and time. Full Article at Search Engine Watch