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Viacom grabbed some hefty profit gains, 15%, in the third quarter -- but one of its main revenue generators, TV advertising, still showed weakness. Full Article at MediaPost.com
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Viacom Inc.'s cost-cutting measures, along with stronger results from its Paramount Pictures film unit, paid off in the third quarter as the media company posted a 15% jump in profit despite lower advertising and home video sales. Full Article at Los Angeles Times
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NEW YORK - G.I. Joe and the Transformers came to Viacom Inc.'s rescue in the third quarter, helping boost the company's earnings 15 percent with strong box office returns. Full Article at Atlanta Journal Constitution Vendor
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Domestic ad revenue fell 4% at Viacom in the third quarter 2009, that figure is a 2% improvement on the 6% ad revenue decline in the second quarter. Separately, worldwide ad revenue fell 5%. Full Article at Broadcasting & Cable
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Here’s another quick glimpse at the advertising market, courtesy of Viacom. The cable giant says ad sales are still down, but that the rate of decline is slowing. And in the fall of 2009, that constitutes pretty good news. Full Article at All Things Digital
