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Nielsen will unveil its Live + Same Day ratings in January in an effort to best represent viewing in the age of the DVR. The ratings giant solicited client feedback in September, and has planned the new ratings as a response to its customers' Full Article at Broadcasting & Cable
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November 9, 2009 (Burbank, CA) – The CW Network once again leads all networks in primetime gains from all DVR playback for the week ending October 25, 2009, according to Nielsen Live+7 day ratings vs. Live-Only viewing. Full Article at TVbyTheNumbers.com
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This will likely have little effect on the numbers we see (and publish) because almost all of them are national ratings numbers, but I know that local broadcasters/advertisers have been clamoring for some DVR viewing measurement of local shows. Full Article at TVbyTheNumbers.com
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Nielsen said it will begin offering a new ratings stream in local markets that will take into account DVR viewing that happens within hours after a show's debut. Full Article at MediaPost.com
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Dancing With the Stars (ABC), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS) Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Full Article at MediaWeek
