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"There are real potential synergies that could arise from an NBCU deal, including ... better windows for video-on-demand and faster development of addressable advertising," wrote Bernstein analyst Craig Moffett in a recent research note. Full Article at Advertising Age
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SAN FRANCISCO (Reuters) - Google Inc said on Monday that it was acquiring of AdMob, one of the largest mobile advertising networks, for $750 million, widening its bet that cell phone advertising could become the Internet's next-big money... Full Article at Reuters
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SAN FRANCISCO (MarketWatch) -- Media giant Time Warner Inc. disclosed Wednesday that it's on track to spin off AOL as an independent entity, even as the Internet unit's finances continue to sour. Full Article at MarketWatch
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Third quarter performance at AOL continued to drag down results for parent company Time Warner. Advertising sales fell 18 percent, led by lower paid-search and display advertising on AOL sites and by reduced sales of ads on third-party sites. Full Article at Baltimore Business Journal
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Advertising, information technology and outsourcing are among the sectors likely to benefit first from a cautious uptick in corporate spending as firms jostle for position coming out of the recession. Full Article at MyDigitalFC.com | Financial Chronicle
