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Big Four ad agency Publicis is now buying in to Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas online ad group. Digitas CEO Laura Lang said Tribal is “fundamental” to expanding in the growing region. Full Article at paidContent.org
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Publicis Groupe today acquired one of Brazil's top digital agencies, the Sao Paolo-based Tribal. The Tribal brand will remain intact and join Digitas' expanding global network. Full Article at Advertising Age
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NEW YORK Digitas is continuing its global expansion with the addition of Brazilian digital shop Tribal. The Publicis Groupe acquired the decade-old Sao Paulo-based shop to add to Digitas' global capabilities. Full Article at AdWeek
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Paris-based global ad giant Publicis Groupe this morning announced the acquisition of one of the leading digital agencies in a key emerging market - Sao Paulo, Brazil-based Tribal - which will become part of the burgeoning global network of Publicis' Full Article at MediaPost.com
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The team will continue to be led by the existing management team of Pierre Mantovani, CEO and Renato Fabri, chief creative officer who will report to François de La Villardière, CEO of Digitas Latin America. Full Article at Brand Republic
