– 
Daylife Select
A point & click tool to create dynamic content portals. Learn More »
MediaPost.com
Around the Net In Brand Marketing: Starbucks Reverses Long-Held Policy, Heads For Subway
Starbucks' Seattle's Best Coffee brand will be in 9,000 Subway stores in the U.S. by the end of this year, Starbucks CEO Howard Schultz told analysts yesterday, reversing the company's long-held distaste for fast-food eateries, Melissa Allison and Amy... Full Article at MediaPost.com
Related Articles
-
Nov. 6 (Bloomberg) -- Starbucks Corp. Chief Executive Officer Howard Schultz is shifting the coffee seller’s focus from cost cutting to growth by promoting new products, including Via instant coffee and its Seattle’s Best Coffee brand. Full Article at Bloomberg.com
-
Starbucks is backing away from its long-held dislike of fast food to partner nationally with Subway. Full Article at The Seattle Times
Related Quotes
-
Candidly, given the fact that fast-food players have gone after the breakfast business -- specifically McDonald's -- in such a big way, and made such a big push into coffee, their core competitors want to compete directly with them in that space
-
We have to make sure that none of the hubris and entitlement that was here returns ... There’s no sign of victory. One or two quarters doesn’t make a victory.
-
Seattle’s Best has a very bright future and it can do things that Starbucks cannot
-
The future of the company is not based on cost takeouts
