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In order for the print edition of Playboy magazine to break even or be profitable, “bolder steps are required,” recently-named CEO Scott Flanders said during the company’s third quarter earnings call Thursday morning. Full Article at Folio
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Playboy Enterprises will continue to publish its iconic print magazine, but it needs to take “bold steps” to stem its profit losses, the company’s CEO said. Full Article at MediaWeek
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Playboy Enterprises (NYSE: PLA), still clinging on to the hope that it can be turned around, has reported its Q309 results, and while the losses have narrowed, all major lines of business—print, TV and licensing—saw revenues drop for the quarter. Full Article at paidContent.org
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You know things are really dismal in an industry, when even sex doesn't sell. Playboy, the iconic American men's magazine, is cutting its rate base – the minimum circulation numbers a publication guarantees to advertisers – by 42 per cent. Full Article at Globe and Mail
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NEW YORK Big cuts are in store at Hugh Hefner’s Playboy, which is slashing its rate base a whopping 38 percent as the iconic men’s magazine battles advertising and circulation declines, Mediaweek has learned. Full Article at AdWeek
