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Yahoo announced today it will limit its data retention period to just 90 days, a substantial reduction from its current 13 month policy. Full Article at ClickZ
Related Articles
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Yahoo claims it is setting a "new industry standard" for data retention, but look beyond the headlines and you might not be so impressed. Full Article at iTWire
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Earlier today, Yahoo! providing for anonymization of search queries — as well as page views, page clicks, ad views and ad clicks — after 90 days. Full Article at Electronic Frontier Foundation
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Yahoo threw down the gauntlet to bitter rivals Google and Microsoft yesterday by cutting the length of time that it retains information about what its users are doing online. Full Article at Guardian Unlimited
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Since the beginning of the month, both Microsoft and Yahoo have been hitting Google where it hurts: in its privacy policy. Earlier this month, Microsoft offered to retain search data for only six months, if Google and Yahoo agreed. Full Article at Information Week
Related Quotes
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I have been pressing online companies for greater voluntary efforts to refrain from the massive, systematic gathering of information about individual consumer web use and the long-term retention of such data
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We certainly hope that taking a leadership position in this will differentiate us even further
SOURCE: The New York Times -
There isn't a consensus on the best way to anonymize logs ... We need more industry standardization and more research.
SOURCE: Wired -
I don't think Yahoo's announcement takes the privacy discussion off the table
SOURCE: The San Jose Mercury News
