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USA:Macy's ‘Believe’ with ‘Santa Tour’ featuring Queen Latifah

Building on the great success of last year’s inaugural “Believe” campaign, Macy’s announced exciting new elements of this year’s holiday effort to support the Make-A-Wish Foundation. Full Article at Fibre2Fashion.com

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  1. Macy's will renew last year's holiday advertising campaign, titled "Believe," with a commitment to donate as much as $1 million to the Make-A-Wish Foundation this season. Full Article at Cincinnati Enquirer

  2. St. Louis city officials set a public hearing for $27.8 million in subsidies for the redevelopment of the downtown Railway Exchange building, which would include an overhaul of the Macy's store there. Full Article at Cincinnati Business Courier

  3. *Queen Latifah will light up television screens this holiday season as the star of Macy's new "Believe" campaign. Full Article at EURweb

  4. WWD reports that Ruffian designers Brian Wolk and Claude Morais will design to capsule collections for Macy's. The new private label men's line will be called Threads & Heirs. Full Article at Shopping Blog

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  1. NEW YORK - NOVEMBER 24:  Singer and actress Queen Latifah promotes 'Queen' fragrance at Macy's Herald Square on November 24, 2009 in New York City.
  2. NEW YORK - NOVEMBER 23:  (L-R) Queen Latifah and Rosie O'Donnell attend Rosie's Broadway Extravaganza at the Palace Theatre on November 23, 2009 in New York City.
  3. Queen Latifah helps "Virginia" mail her letter to Santa at Macy's in the retailer's new holiday TV spot to break November 6.
  4. NEW YORK - OCTOBER 01:  Recording artist Queen Latifah performs during SIRIUS XM Radio's 'Artist Confidential' series at SIRIUS XM Studio on October 1, 2009 in New York City.
  5. Shoppers rush through the doors of Macy's at 5a.m. ET in search of Black Friday bargains in New York, November 27, 2009.
  6. NEW YORK - NOVEMBER 26:  Singer Katharine McPhee waves to the crowd while riding a float during the 83rd annual Macy's Thanksgiving Day parade on the Streets of Manhattan on November 26, 2009 in New York City.
  7. NEW YORK - NOVEMBER 26:  Crowds gather to watch the Shrek balloon during the 83rd annual Macy's Thanksgiving Day parade on the Streets of Manhattan on November 26, 2009 in New York City.
  8. NEW YORK - NOVEMBER 26: , NY DAILY , NY  Michael Douglas with daughter Carys watch the 83rd Annual Macy's Thanksgiving Day Parade on November 26, 2009 in New York City.
  9. NEW YORK - NOVEMBER 25:  A young boy in the crowd looks at a newspaper on 'Inflation Eve',  the preparations on November 25, 2009 for the Macy's 83rd Annual Thanksgiving Day Parade  in New York City.

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