Fast Company logo Fast Company 1 month ago

Cause Marketing Even More Important for Women In Down Economy

What do female consumers want from companies? The answer is simple: They just want them to be good. In 2007, Self magazine released results from a study titled GOOD, which examined how women react to cause marketing. Full Article at Fast Company

Related Topics:

  1. Kelly Clarkson
  2. Glamour Magazine
  3. Jessica Simpson

Related Articles

  1. Canadian Business Online logo
    How to Market Your Cause to Skeptical Consumers
    1 month ago

    We all know that the business value of cause marketing is directly proportional to the degree to which stakeholders know about the cause program. Full Article at Canadian Business Online

  2. Advertising Age logo
    Getting Rid of the Fear in Cause Marketing
    1 month ago

    When it comes to getting active in cause marketing, one thing can paralyze a company. Full Article at Advertising Age

  3. Los Angeles Times logo
    Buy pink to help fight breast cancer
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    Happy National Breast Cancer Awareness Month! Wait, what? Full Article at Los Angeles Times

  4. New York Daily News logo
    Is it finally time for magazines to show 'real' women?
    3 months ago

    Lizzi Miller, a 180-pound model featured on the pages of Glamour magazine's September issue, inspired a flood of positive commentary from readers. The cover of Glamour still featured a slimmed-down image of Jessica Simpson. Full Article at New York Daily News

Related Quotes

  1. Eighty-one percent of women polled said it's now more difficult to give to causes herself. This makes women feel bad about themselves, so they're looking to brands to help them do good
    SOURCE: Fast Company 1 month ago
  2. This is the impact of screening, and the most recent decrease is related to newer development, newer treatment and novel therapies
    SOURCE: Detroit News Online 1 month ago
  3. It allows us to do a lot of what we do ... Eighty-seven cents of every dollar is spent on our mission.
    SOURCE: Detroit News Online 1 month ago
  4. I think the valley is really the model for entrepreneurship, and starting a small business and growing it to a mega-business
    SOURCE: The San Jose Mercury News 3 months ago
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  1. Singer Kelly Clarkson performs during the 2009 MuchMusic Video Awards in Toronto in this June 21, 2009 file photo. Clarkson says she's perfectly happy about her fluctuating weight.
  2. NEW YORK - JUNE 18: (L-R) Tanya, television personality Robert Verdi and Hope Toliver attend ''Rock Bodies'' presented by SELF Magazine on June 18, 2008 at espace in New York.
  3. A general view shows a cassiterite and tantalum ore in a semi-industrial mineral processing plant in Gatumba in western Rwanda, November 25, 2009.
  4. PARIS - NOVEMBER 22: Eugenie Niarchos and Gaia Repossi attend the OTM Association dinner hosted by Babeth Djian and Pierre Pelegry, to raise funds for the children of Rwanda at Espace Cardin on November 22, 2009 in Paris, France.
  5. DOHA, QATAR - OCTOBER 29: Rwanda Minister of Sports and Culture Joe Habineza attends a welcome lunch at the Al Mourjan during the 2009 Doha Tribeca Film Festival on October 29, 2009 in Doha, Qatar.
  6. NEW YORK - SEPTEMBER 22: President of Rwanda Paul Kagame walks to the podium to make remarks at United Nations Secretary General Ban Ki-moon's summit on climate change at United Nations headquarters September 22, 2009 in New York City.
  7. Paul Kagame, President of Rwanda, addresses the United Nations Climate Change Summit September 22, 2009 at the United Nations in New York.
  8. Young boys stand on a post as two armored vehicles from the UN mission (MONUC) drive in front of the MONUC headquarters in the provincial capital of Goma, October 30, 2008.
  9. NEW YORK - OCTOBER 29: Rwanda's UN ambassador Joseph Nsengimana talks to the media during a Security Council consultations on the latest development in the Democratic Republic of the Congo October 29, 2008 at United Nations headquarters in New York City.

Cast of Characters

  1. AstraZeneca PLC AstraZeneca PLC
  2. Facebook Inc. Facebook Inc.
  3. George W. Bush George W. Bush
  4. Hamid Karzai Hamid Karzai
  5. Kelly Clarkson Kelly Clarkson
  6. Glamour Magazine