Economic Times logo Economic Times 10 months ago

Marketers can target internet strategies better

Mini USA, the American branch of BMW’s Mini Cooper line, tracks everything being said about its brand everywhere online — in blogs, discussion groups, forums, MySpace pages and much more — then uses what it learns to guide advertising campaigns. Full Article at Economic Times

Related Topics:

  1. BorgWarner Inc.
  2. BMW
  3. NYSE

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Related Quotes

  1. The more you know and understand the individuals who make up the groundswell around your brand and your company, the more you can use the new social networking phenomenon to your advantage
    SOURCE: Economic Times 10 months ago
  2. People’s lives are rich and complex, so you need to get data both in the large and in the small
    SOURCE: Economic Times 10 months ago
  3. It's all about saving the world, one car at a time if necessary
    SOURCE: People's Daily Online 10 months ago
  4. Think of this almost as an adoption process ... We want to get to know a lot about the individuals and their driving patterns.
    SOURCE: People's Daily Online 10 months ago
View all Related Quotes »
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  1. BMW Motor Sport director Mario Theissen (L) and Peter Sauber attends a news conference in Hinwil, November 27, 2009. BMW handed control of their Formula One team back to founder Peter Sauber on Friday after cancelling a planned sale to mysterious Swiss-based foundation Qadbak Investments.
  2. SYDNEY, AUSTRALIA - NOVEMBER 21: People inspect BMW hypermotards during the Australian Motorcycle Expo at Sydney Olympic Park on November 21, 2009 in Sydney, Australia.
  3. PARIS - NOVEMBER 18: Dutch photographer Karijn Kakebeeke poses after being awarded the 2009 BMW Paris Photo Prize for contemporary photography during the opening of The 13th annual 'Paris Photo' exhibition at Le Carrousel du Louvre on November 18, 2009 in Paris, France.
  4. ROME - NOVEMBER 12: Architect Zaha Hadid poses during the Architectural Preview of the MAXXI Museum designed by herself on November 12, 2009 in Rome, Italy. Zaha Hadid was born in 1950 in Baghdad, Iraq. She has become one of the most famous architects in the world.
  5. MILAN, ITALY - NOVEMBER 10: A general view of a BMW inline six-cylinder café racer concept during the EICMA - 67th international bicycle and motorcycle exhibition 2009 on November 10, 2009 in Milan, Italy.
  6. ABU DHABI, UNITED ARAB EMIRATES - NOVEMBER 01: Robert Kubica of Poland and BMW Sauber drives during the Abu Dhabi Formula One Grand Prix at the Yas Marina Circuit on November 1, 2009 in Abu Dhabi, United Arab Emirates.
  7. BMW Sauber's German driver Nick Heidfeld drives at the Yas Marina Circuit on October 31, 2009 in Abu Dhabi, during the third free practice session of the Abu Dhabi Formula One Grand Prix.

Cast of Characters

  1. BorgWarner Inc. BorgWarner Inc.
  2. BMW BMW
  3. NYSE NYSE
  4. Hewlett-Packard Hewlett-Packard
  5. Forrester Research, Inc. Forrester Research, Inc.
  6. General Motors General Motors