WASHINGTON - When most patients go to a pharmacy to fill a new prescription, they don't think twice about turning over the note from their doctor.
After all, how much could the scrawled handwriting on that tiny slip be worth?
Not much to the...
After all, how much could the scrawled handwriting on that tiny slip be worth?
Not much to the average consumer--but to the world's largest drugmakers, the information is an invaluable sales tool that they use to track what drugs individual doctors...
Companies like IMS Health Inc. have built an industry around gathering prescription data and selling the information to pharmaceutical companies for millions of dollars each year. Pfizer Inc., Merck & Co. Inc. and nearly every other drugmaker uses...
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Companies like IMS Health Inc., based in Norwalk, Conn., have built an industry around gathering prescription data and selling the information to pharmaceutical companies for millions of dollars each year. Pfizer Inc., Merck & Co. Inc., and...
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3 months ago from St. Louis Post-Dispatch