The Age logo The Age 1 month ago

The value of celebrity

Celebrity alliances, such as Jennifer Hawkins for Myer and Megan Gale for David Jones, may be an Aussie dream for brand marketers but does endorsement always work? Full Article at The Age

Related Topics:

  1. Jerry Seinfeld
  2. Kate Moss
  3. Revlon, Inc.

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Related Quotes

  1. We've gathered a wonderfully eclectic, high-energy group of celebrity talent at GameX who are sure to be complete crowd-pleasers ... Our celebrity guests represent a broad cross-section of gaming, film and TV pop culture that is exceedingly relevant to our core audience.
    SOURCE: Freshnews.com 1 month ago
  2. The findings of the computer simulations strongly support the proposed link between the mass reporting of a prestigious celebrity's suicide and an increase in national suicide figures. This highlights the need for media guidelines that restrict the dissemination and glorification of suicides, as already...
    SOURCE: News-Medical.net 2 months ago
  3. People are having withdrawal symptoms and this is a nice taster to tide them over until the new series of MasterChef Australia next year
    SOURCE: PerthNow 2 months ago
  4. Celebrity MasterChef will win hands down, especially in the key 16-54 demographic
    Steve Allen – Steve Allen SOURCE: PerthNow 2 months ago
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Browse More Photos

Daylife is the web's largest archive of news photos

  1. Musician Bruce Springsteen and comedian Jerry Seinfeld (L) shake hands at a benefit concert for 'Autism Speaks' in New York, November 17, 2009.
  2. CANNES, FRANCE - OCTOBER 05: Producer Ellen Rakieten and actor/comedian Jerry Seinfeld (R) attend a photocall for reality tv series 'The Marriage Ref' at Palais des Festivals during MIPCOM on October 5, 2009 in Cannes, France.
  3. NEW YORK - SEPTEMBER 30: Larry David and Jerry Seinfeld attend HBO's screening of 'Curb Your Enthusiasm at Time Warner Screening Room on September 30, 2009 in New York City.
  4. NEW YORK - JUNE 02: Jerry Seinfeld and Hugh Jackman attend the 3rd Annual Baby Buggy Bedtime Bash at Victorian Gardens at Wollman Rink Central Park on June 2, 2009 in New York City.
  5. NEW YORK - MAY 19: Actor and comedian Jerry Seinfeld addresses the audience after being honored during the 8th Annual Ellis Island Family Heritage Awards on Ellis Island on May 19, 2009 in New York City.
  6. JEREZ DE LA FRONTERA, SPAIN - DECEMBER 02: Daniel Ricciardo of Australia and team Red Bull poses for portraits at the Circuito De Jerez on December 2, 2009 in Jerez de la Frontera, Spain.
  7. LONDON, ENGLAND - DECEMBER 02: A general view of Greg Rusedski of Great Britain serving to Mark Philippoussis of Australia during day two of the AEGON Masters Tennis at the Royal Albert Hall on December 2, 2009 in London, England.
  8. SYDNEY, AUSTRALIA - DECEMBER 02: Singer Daniel Merriweather performs on stage at The Metro on December 2, 2009 in Sydney, Australia.
  9. MELBOURNE, AUSTRALIA - DECEMBER 02: Melissa George,Ruby Rose and Natalie Bassingthwaighte attend the Official Launch Party for Chadstone Shopping Centre, the largest shopping centre in the Southern Hemisphere, following its recent extension, on December 2, 2009 in Melbourne, Australia.

Cast of Characters

  1. Jerry Seinfeld Jerry Seinfeld
  2. Kate Moss Kate Moss
  3. Revlon, Inc.
  4. Oprah Winfrey Oprah Winfrey
  5. Jennifer Hawkins
  6. Chris Matthews Chris Matthews