The New York Times logo The New York Times 4 weeks ago

Everybody’s Business: Don’t Worry, Be Happy: The Warranty Psychology

MANY people would not think of making a major purchase without doing research to find the best model and the lowest price. But at the checkout counter, all of that preparation often breaks down. Full Article at The New York Times

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  1. A Nikon Coolpix S70 camera is shown at Best Buy in Mountain View, Calif. , Wednesday, Nov. 18, 2009.
  2. Shoppers purchase electronic items during Black Friday sales at a Best Buy store in Glendale, California November 27, 2009.
  3. FORT WORTH, TX - NOVEMBER 27:  Customers wait in line to enter a Best Buy electronics store on November 27, 2009 in Fort Worth, Texas. According to the National Retail Federation, a trade organization, as many as 134 million people, 4.7% more than last year, will shop over the next three days.

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