AdWeek logo AdWeek 2 weeks ago

Does the Hard Sell Work on Social Nets?

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The conventional wisdom is that brands should mostly concentrate on listening rather than talking in social media. This may not be totally accurate. Full Article at AdWeek

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  1. Contrary to what many people believe, Internet use does not foster social isolation, but actually enhances the size and diversity of people's social networks, a U.S. study found. Full Article at Information Week

  2. MILWAUKEE - Kohl's online customers would like free shipping on all of their purchases. And the right people at Kohl's know it. Full Article at Columbus Dispatch

  3. If PR people seem to be very interested in social media, they are. But they aren't alone. Search engine optimizers have been interested in social media for five years. And customer relations management is interested in social media, too. Full Article at Search Engine Watch - Blog

  4. Yet a recent survey of corporate technology executives by Robert Half Technology of Menlo Park found that 54 percent of companies prohibit employees from using social-media sites while on the job. Full Article at San Francisco Chronicle

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  1. LOS ANGELES, CA - JUNE 01:  Facebook is added to XBox Live online community at Microsoft's  XBox 360 media briefing to open the Electronic Entertainment Expo (E3) on June 1, 2009 in Los Angeles, California. The Electronic Entertainment Expo (E3) is a three-day event dedicated to the gaming industry.
  2. VATICAN CITY, VATICAN - MAY 18:  Pope Benedict XVI meets President of Poland Lech Kaczynski at his private library on May 18, 2009 in Vatican City, Vatican.
  3. PALO ALTO, CA - APRIL 21:  San Francisco Mayor Gavin Newsom speaks to reporters following a visit to the Facebook headquarters April 21, 2009 in Palo Alto, California.
  4. LONDON, ENGLAND - MARCH 25: In this photo illustration the Social networking site Facebook is reflected in the eye of a man on March 25, 2009 in London, England.
  5. CIRENCESTER, ENGLAND - FEBRUARY 23:  Prince Charles, Prince of Wales (C) poses with trainees during his visit to the Rural Skills Centre on February 23, 2009 in Cirencester, Gloucestershire, England.
  6. WASHINGTON - SEPTEMBER 22:  Founding President of Facebook and co-founder of Napster and Plaxo Sean Parker speaks during a panel discussion on 'Can Facebook Replace Face-to-Face' at the 2008 Annual National Conference on Citizenship September 22, 2008 at the National Archives in Washington, DC.
  7. LONDON - MAY 31:  Party revellers enjoy the atmosphere as they congregate outside of a closed Liverpool St Tube Station during a Facebook cocktail party on the Circle Line on May 31, 2008 in central London, England. Tonight is the last evening when Londoners can consume alcohol on public transport.
  8. Jamie Knox, brother of 18-year-old actor in the forthcoming Harry Potter film Rob Knox, reacts during a press conference on May 25, 2008 in Sidcup, Kent, after Rob was fatally stabbed. Knox was killed on May 24, 2008 in a scuffle in the south-eastern suburb of Sidcup.
  9. MANCHESTER, NH - JANUARY 5:  Presidential hopeful Rep. Dennis Kucinich (D-OH) arrives with his wife Elizabeth to protest his exclusion from back-to-back presidential debates being held at St. Anselm College January 5, 2008 in Manchester, New Hampshire.

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