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NEW YORK—Yahoo Inc. and Publicis Groupe SA's VivaKi Nerve Center said Wednesday they will work together to give Publicis clients more targeting and personalization options for mobile advertising. Full Article at Boston Globe
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In the latest effort by major ad-holding firms to strike alliances with top Internet companies, Publicis Groupe SA on Wednesday unveiled a new digital- advertising system that links together technologies from Google Inc. , AOL, Microsoft Corp. and... Full Article at Media Info Center
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French media consultancy Publicis Group is building a technology platform in concert with major Internet players to make it easier for companies to purchase ads on the Web and mobile phones. Full Article at PC World
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No data currently available. No data currently available. We like to think that when we deposit a dollar at the bank, it goes into a big vault and we can pull out that same dollar at any time. But that¿s not how the U.S. banking system works. Full Article at FOX Business
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As Microsoft, Yahoo! and AOL rush to build far-reaching ad platforms, Publicis Groupe has reorganized its digital operations to more effectively navigate the current interactive landscape dominated by such technology giants. Full Article at MediaWeek
Related Quotes
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We have the digital mentality ... We're thinking digital, which our competitors are not. Many of our competitors in the world of yesterday.
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Our goal in working together with advertisers and agencies is to help them build brands, reach consumers and increase sales in new ways
SOURCE: FOX Business -
If you look at the digital space, what's important is scale because you can have tools to scale and have an efficiency that is much better than the one you have with classic aspects
