AdWeek logo AdWeek 2 weeks ago

HTC Gets You

Ever since Yahoo introduced its "It's y!ou" campaign last September, it seems like we've been getting "you-ed" up the wazoo in advertising. Granted, technology is having a customizable moment and the use of the y-word reflects this. Full Article at AdWeek

Related Topics:

  1. T-Mobile
  2. Monty Python
  3. Google Inc.

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  1. LOS ANGELES, CA - NOVEMBER 22: Singer Rachel Reinert, musician Tom Gossin, singer Cheyenne Kimball and musician Mike Gossin of Gloriana accept T-Mobile Award onstage at the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009 in Los Angeles, California.
  2. LOS ANGELES, CA - NOVEMBER 22: Musicians Tom Gossin, Rachel Reinert, Mike Gossin and Cheyenne Kimball of Gloriana, winners of T-Mobile Breakthrough Artist pose in the press room at the 2009 American Music Awards at Nokia Theatre L.A. Live on November 22, 2009 in Los Angeles, California.
  3. Gloriana accepts the T-Mobile Breakthrough artist awardat the 37th Annual American Music Awards on Sunday, Nov. 22, 2009, in Los Angeles.
  4. CANOGA PARK, CA - OCTOBER 31: Professional tennis player Maria Sharapova attends the T-Mobile and Sony Ericsson Maria Sharapova Look-a-like contest the new T-Mobile store on October 31, 2009 in Canoga Park, California.
  5. SAN FRANCISCO - AUGUST 05: Consumers gather to watch the synchronized skydivers land at Justin Herman Plaza to celebrate the launch of the T-Mobile myTouch 3G phone with Google on August 5, 2009 in San Francisco, California.
  6. HOLLYWOOD - MAY 14: TV personalities Heidi Montag (L) and Spencer Pratt arrive at the T-Mobile Sidekick LX launch event at Paramount Studios on May 14, 2009 in Hollywood, California.
  7. A view of the office building of Alibaba (China) Technology Co. Ltd on the outskirts of Hangzhou, Zhejiang province November 10, 2009.
  8. NEW YORK - OCTOBER 13: Singer LeAnn Rimes attends the It's Y!ou Yahoo! yodel competition at Military Island, Times Square on October 13, 2009 in New York City.
  9. LONDON, ENGLAND - OCTOBER 13: Singer Sinitta poses for photographs as she takes part in judging auditions for Yahoo!'s Yodel Studio in Covent Garden on October 13, 2009 in London, England.

Cast of Characters

  1. T-Mobile T-Mobile
  2. Monty Python
  3. Google Inc. Google Inc.
  4. Nina Simone Nina Simone
  5. Felix da Housecat
  6. Philip Glass Philip Glass