MediaPost.com logo MediaPost.com 13 months ago

Online Media Daily: Publicis Puts Another BRIC In Its Wall: Acquires Brazil's Tribal, Expands Digitas Footprint

Paris-based global ad giant Publicis Groupe this morning announced the acquisition of one of the leading digital agencies in a key emerging market - Sao Paulo, Brazil-based Tribal - which will become part of the burgeoning global network of Publicis' Full Article at MediaPost.com

Related Topics:

  1. Digitas, Inc.
  2. Publicis Groupe S.A.
  3. Microsoft Corporation

Related Articles

  1. Advertising Age logo
    Publicis Groupe Buys Brazilian Digital Shop Tribal
    13 months ago

    Publicis Groupe today acquired one of Brazil's top digital agencies, the Sao Paolo-based Tribal. The Tribal brand will remain intact and join Digitas' expanding global network. Full Article at Advertising Age

  2. AdWeek logo
    Digitas Expands Into South America
    13 months ago

    NEW YORK Digitas is continuing its global expansion with the addition of Brazilian digital shop Tribal. The Publicis Groupe acquired the decade-old Sao Paulo-based shop to add to Digitas' global capabilities. Full Article at AdWeek

  3. paidContent.org logo
    Publicis Acquires Tribal Agency, Buying In To LatAm Digital Marketing
    13 months ago

    Big Four ad agency Publicis is now buying in to Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas online ad group. Digitas CEO Laura Lang said Tribal is “fundamental” to expanding in the growing region. Full Article at paidContent.org

  4. Brand Republic logo
    Publicis expands Digitas with acquisition of Brazilian digital agency
    13 months ago

    The team will continue to be led by the existing management team of Pierre Mantovani, CEO and Renato Fabri, chief creative officer who will report to François de La Villardière, CEO of Digitas Latin America. Full Article at Brand Republic

Related Quotes

  1. The acquisition of Tribal is key for strengthening our global operations and expanding the Digitas network into Latin America ... Brazil is poised for significant growth as Internet/broadband penetration accelerates in the next two years.
    SOURCE: AdWeek 13 months ago
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Cast of Characters

  1. Digitas, Inc.
  2. Publicis Groupe S.A. Publicis Groupe S.A.
  3. Microsoft Corporation Microsoft Corporation
  4. See stories, photos, and quotes about Leo Burnett Leo Burnett
  5. Chrysler Chrysler