BusinessWeek logo BusinessWeek 38 months ago

"Innovation" is Dead. Herald The Birth of "Transformation" as The Key Concept for 2009.

“Innovation” died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done in by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with ch Full Article at BusinessWeek

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